The design concept
Simple names.
A distinct point of view.
An international identity shaped by Dutch clarity, restrained colour and a practical product experience.
A recognisable family.
One strong master brand. Short product names that explain the job. Blue for clarity, red for decisive actions, white for space and a touch of orange for character.
Dutch blue
#162d58
Signal red
#db463e
White
#ffffff
Orange
#ef8d41
The product name system.
| Reference name | ManageR counterpart |
|---|---|
| RDrive Field | ManageR Field |
| RDrive Progress Monitoring | ManageR Progress |
| RDrive Analytics | ManageR Insights |
| RDrive BIM | ManageR Model |
| RDrive RKive | ManageR Archive |
| RDrive Data Bridge | ManageR Connect |
| RDrive Proof Of Work | ManageR Proof |
| RDrive Academy | ManageR Learn |
| RDrive Golden Thread | ManageR Thread |
| RPilot | ManageR Assist (reserved concept) |
| PM Lite / PM Pro / PM Sync | Progress Basic / Plan / Sync |
Reference architecture researched from rdrive.io. Copy and interface design are original to this pitch. Assist is a reserved naming counterpart, not an implemented AI feature.